Remember the January Sales? Bet you thought they were a thing of the past, didn’t you? What with Black Friday and Cyber Monday and the seemingly endless discounting silly season that now defines the pre-Christmas retail rampage.
But Amazon is not the kind of company that shirks any opportunity to run a discounting event. Yes, it was the main driver in making sure Black Friday caught on this side of the Atlantic. Yes, it is by far and away the biggest beneficiary of the Cyber Monday digital sell-a-thon, and yes, it even runs its own Prime Day promotions binge.
But is that enough for the Seattle-based behemoth? You bet it isn’t. No sooner have the pre-Christmas promotions finished, Amazon is jumping straight back in the deep end with a major January Sales event with some big bargains to be found throughout the month.
And that’s great news if you love your gadgets, because, as is so often the case, tech plays a starring role in Amazon’s January discount line-up. So if you’re in the mood to grab yourself a bargain to see yourself through the cold winter lockdown, here are four of the best tech deals we’ve spotted.
It’s no surprise that Amazon should want to put its own products right at the front of the promotions queue, and you won’t get a better deal than this anywhere this January. Usually retailing at £49.99, the latest incarnation of the Amazon Echo Dot smart speaker has been cut by 20% to just £39.99 this month.
One of the big selling points of the Echo Dot 4th Gen is improved sound quality, making it an attractively priced option as a standalone wireless speaker even without all the other clever stuff it can do. So if you’re thinking of adding Alexa to your life, or you like the idea of being able to bark orders at your smart home controller while it plays you your favourite music or podcast, now is definitely the time to invest!
It wouldn’t be January without a health kick to try to put right the Christmas excesses. If you think a fitness tracker might be the missing link between you and a healthier lifestyle, Amazon is offering the Fitbit Sense Advanced with a healthy 17% discount, trimmed down from £299.99 to £249.99.
In truth, the Fitbit Sense Advance is designed to be more than just a fitness tracker. Yes, it will log the miles you run and the steps you take, but it also includes things like a heart rate monitor that connects to stress management apps, and a sleep tracker that is aimed at making sure you get the amount of rest you need to function at your best. Oh, and it also comes with Alexa installed, so you have someone to talk to on your daily run.
If you are determined to take up jogging this January, you might also want to invest in a flash new pair of headphones to blast out your favourite motivational tunes as you go. On the other hand, you might prefer just to shut yourself away indoors with a Spotify account and wait until it’s all over.
Either way, you could do a lot worse than a pair of Beats Solo Pro headphones, especially as Amazon is offering a generous 33% discount, down from £269.95 to £179.00. As well as the customary excellent Beats sound and stylish design, these beauties offer active noise cancellation, Class 1 Bluetooth for seamless wireless connectivity, and up to 22 hours of use on a single charge.
Finally, if you think another extended spell of homeworking (or stay-at-home lockdown gaming) means you deserve a new laptop, why not treat yourself to one of these? Whilst not technically a discount, we believe this Dell to be one of the best value for money products on Amazon right now.
Whilst not cheap at £1,559, its a very safe investment – you are getting a ton of laptop for your money – super-fast performance thanks to Intel’s latest 10th gen 10nm processor, 512GB storage, 8GB RAM and an HD screen.
Looking for more Tech? Maybe a new phone? Why not check out our review and first look at the Samsung Galaxy S21!